Brouchure's or standard presentations?

Using brochure holders are a great idea as they offer the opportunity to show off your services to the customers you are advertising to, but still have them sitting up nice and neat. For those who are not interested, they can walk right by. No one has to hand them anything as the holder will carry the information and be available for those who want it.
Many businesses use this to show off their business information. It is very convenient to use as the container can be easily placed on a desk or a welcoming area of a business. It can be on a wall or in a lobby. These containers will show off the information that the business wants the customer to know about, without taking attention away from the information itself.

Not only does this allow the business or event to tell the community about their services or what they have planned, it also provides a place for the customer to read about it and then asks questions, without feeling that something is being pushed on them. Having people from the business or event present to answer questions makes is even nicer.
Really good information will have coloured pictures that will demonstrate the message that the business or event is trying to provide and will draw the customer to it. This provides an avenue for the customer's curiosity to get to them and ask all the questions they like to the available people. If one is starting up a new business venture, one probably have a  lot of questions in the mind.
How do I reach my target customers?
How should I communicate my sales message to them?
Would they be influenced by it?
Will I be able to create a place for my brand in the market?
Would I be able to face the challenges from my competitors?
The short answer to all the above questions is simple : Use presentations.  .
Video presentation is the latest and most- cost-effective marketing tool. It can help you reach out to your target audience easily and quickly.
A presentation can be used to give detailed information about your product or service. It can inform customers about the unique features of your product in an interesting and persuasive manner.

For instance, use of interactive slides, images, background music, and other advanced media tools help to grab the attention of your target audience. .
Another reason presentations are preferred aver brochures and booklets is that people usually do not bother to read brochures or pamphlets that are distributed to them.
Most of the times they are binned and do not yield any returns for the company.
Presentations used during trade shows, exhibitions, and other such customer touch points ensure that your marketing message is retained by the intended audience.
Presentations can be used to gain an upper hand over your competitors by. Presenting your brand in such a manner that it blocks’ your competitor’s benefits.
For that, it is advisable to carry out a thorough market research. This would help you know the extent of competition in the market and prepare your video presentation accordingly.

Having indicated the positives and the negatives of both the promotional tools, the authors found out through the questionnaire that a majority of executives believe that standard presentations of hotels are more beneficial