
My idea of “Revolutionizing the Bar Business in the Metros of India”, is a not a very distant accomplishment. And bar business that I mean here is not just another bar where you go and enjoy the sip of beer and relax. It will be something much more complex in process and sophisticated in nature and very simple in its approach. I want it to be an entertainment for the guest in the 1 sq mile of my Chic Cocktail Bar, where I believe lays the greatest concentration of wealth in the world.

Bartending as the definition say is the art of serving beverages behind a bar. And the person who does this service is the bartender. Who is a bartender? In lay mans language, a bartender is a person who serves beverages behind the bar . May it be alcohol, wines, beverages or cocktails. Cocktails being the most revenue generating of all depends on the bartender who also act as a Mixologist at that point of time. For a bartender a customer is a means to an end. They can puzzle the customers with ice work and dazzle them with the bottle work. To me a bartender is the aristocrat of the working class. If he knows how to make the moves right and win the customers heart the money will just flow in to the organization, come hell come high water. The essential technique of bartending is that unless you pour , the more you shall score. Faster is definitely better for a bartender.

This is the intro of my new research on “Conceptualizing and Revolutionizing the Idea the Bar Business in the Metros of India”. Stay tuned for more updates
Really good post brother!
ReplyDeleteAlthough the bar scene in India is still to catch up with the US or Europe, but I am amazed by the passion, creativity and dedication of Indian bartenders.
But the problem with the current Indian market is that the drinkers are divided into two classes:-
1.People who like HARD Drinks
2. Youth like us who live on BEER.
So all this hardly leaves a scope for the Cocktail culture to grow in the market.
Also working behind the bar you come to know that the knowledge of Indians is restricted to Screwdrivers and Mojitos..
This might be due to the fact that a normal Indian's tendency is to get DRUNK whenever he drinks... there is no sense of appreciation for the alcohol and the only aim is to get drunk.
So it all boils down to the fact that "How do you appraoch the needs of an Indian when it comes to cocktails??".
Also the bartenders should be inspired to create drinks using the local flavours and ingredients.