A Critical Review And Analysis of Marketing Management in the Luxury Hotels of Mumbai
Well i know it is kind of an interesting topic that we can be working on.I took this up,since i was very passionate about the dept Sales and Marketing . well and on the due course time i found out that its not an easy sail. My intension were pretty simple.All i wanted to find out was that how the marketing is done and how the department work as the most important revenue generating department in a hotel.
As i mentioned earlier its not an easy sail as none of the organisation want to give out the details which they find is good enough to run marketing successfully .
Except for some properties like four seasons and Taj who willing supported us to go ahead with our project i was left with no option and no filled questionnaires . Well we just got an appointment with two more luxury brands namely ITC Grant Central and Trident Bkc to interview their managers and sales and marketing executives. May be its all the magic of IHM Mumbai as an Institute and now i really do understand why it is called the best institute of the country .Lets wait and see what today is going to unfold into......
Well i know it is kind of an interesting topic that we can be working on.I took this up,since i was very passionate about the dept Sales and Marketing . well and on the due course time i found out that its not an easy sail. My intension were pretty simple.All i wanted to find out was that how the marketing is done and how the department work as the most important revenue generating department in a hotel.
As i mentioned earlier its not an easy sail as none of the organisation want to give out the details which they find is good enough to run marketing successfully .
Except for some properties like four seasons and Taj who willing supported us to go ahead with our project i was left with no option and no filled questionnaires . Well we just got an appointment with two more luxury brands namely ITC Grant Central and Trident Bkc to interview their managers and sales and marketing executives. May be its all the magic of IHM Mumbai as an Institute and now i really do understand why it is called the best institute of the country .Lets wait and see what today is going to unfold into......
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