What exactly are hotel marketing strategies ? ?

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. It is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena.

Markteing strategies in hospitality are the same as in any other industry. They also aim at improving the product ,establishing target markets, positioning , identifing the apt marketing mix and also allocating the resourses for the organisation . As every other marketing strategy is revised even hotel marketing strategies are revised.  After the research was carried out the authors found out that different hotels have different intervals in revising the marketing strategies. Since marketing strategies are long term strategies each of them will be used for a longer period of time.Revising the marketing startegies is not as simple as it looks .It is only carried out after braning storming sessions with the heads of both marketing and sales in a corporate level. A new strategy can be updated or added to all the other old strategies or those strategies which are not contributing to the profit should be revised or changed.

Certain companies follow those strategies that is decided by the corporates of the organisation where as other companies have marketing strategies set for individual units . The statistics on when the marketing strategies are revised hence changes from company to company. Out of the 10 heads of sales and marketing department interviewed, the authors found out that 56% of luxury hotels in mumbai  revise their strategies yearly, 22% revise their strategies half yearly and for the remaining 22% of hotels, the marketing strategy is established and revised by the corporates of the organisation. Some companies revise their marketing strategies as and when required and there is no exact interval in which it has to be revised.