How do hotels decide on their clients and guest??

A hotel’s most important aspect is its clientele and the clientele of any hotel varies on a number of factors. Location of the hotel, is one of the major factors that contributes to the type of guests a hotel will attract.

Hotel clients can be broadly classified into into broad categories namely

·        Tourist

·         Corporate house

·         Transient

In addition to the above the hotel may also cater to airlines staff, government officials and beaurocrats.

Our research took us to hotels where a wide range of clientele was being catered to. On one hand there were some hotels that were strictly business hotels catering to corporate houses, while some were a mix of different client groups.

Corporate houses prefer to give their business to those hotels that are situated close by to their office and also offer a fair deal and cheap rates.

These hotels tend to get a lot of corporate guests of companies that are arranged to be accommodated at these hotels. Some examples of hotels that cater to a major proportion of business guests are Trident, Bandra Kurla Complex, Courtyard by Marriott etc.

Hotels like ITC grand Maratha, Leela, Hilton and Hyatt regency are situated very close to the airport and are a hub for transient guests. They also attract clientele from airline crews.

When we talk of tourists, hotels that are located in prime tourist destinations like Goa, Delhi, Shimla etc prove to do maximum business.